Ballmer had tripled revenues and doubled profits, but Microsoft’s stock price remained largely flat, a clear signal that investor perception was of a future not all that bright. He also embraces Buddhist beliefs and has long enjoyed a reputation for calm responses even in the most contentious circumstances and for focusing on positive feedback to reinforce good habits.Īs a result, Microsoft was in big trouble, even if it remained insanely profitable. Calm, and described by some as beatific, Nadella was born in India and has an enduring love of cricket. Both endorsed hardball business tactics that competitors feared and admired but customers loathed. ![]() Steve Ballmer, who succeeded Gates, made cringe-worthy YouTube bait with his on-stage screaming and sweaty-faced antics at company product launches. Bill Gates, the company’s longtime CEO, had been known for berating employees. ![]() With that request, Nadella signaled to the company’s leaders that he wanted to make a big change in the culture of the world’s largest software company. When Satya Nadella was named the CEO of Microsoft, in February 2014, one of his first acts was to ask all the top executives at the famously combative software company to read Marshall Rosenberg’s Nonviolent Communication, a book about how to communicate and collaborate effectively using compassion and understanding rather than competition and judgment.
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